Dodge builds more purple cars
You’ve no doubt heard by now that Dodge is reintroducing Plum Crazy purple for the 2016 Challenger and Charger lineup, and that the cars are at the Woodward Dream Cruise this weekend. The color is back as a no-cost option for a limited-production run on models including the SRT Hellcat.
The question is, do these limited-edition colors really add collectability as Dodge says? Are they really among the most-desired paint colors?
According to Dodge, colors such as Plum Crazy, Toxic Orange and Green With Envy have over the years accounted for less than 11 percent of all Charger and Challenger production since 1970. So there’s some exclusivity. Just 300 Plum Crazy SRT8 Chargers were built in 2007, for example. Other rare models include the 2009 Hemi Orange Charger SRT8 Super Bee (425 built) and the 2014 Pitch Black Challenger (60 built with the shaker hood). Vintage-car folks say how much a special color adds to the price is tough to say exactly, but generally speaking the increase is in the 10- to 20 percent range.
So remember when you’re watching Barrett-Jackson in 30 years and you see one of these hammer for gigabucks: We told you so.
Orders start in September and only go until year’s end. Be quick if you want one.