Porsche nabs top spot in J.D. Power APEAL study for 11th year
Porsche has topped J.D. Power’s Automotive Performance, Execution and Layout (APEAL) study for the 11th year in a row. Now in its 20th year, the APEAL study ranks automakers and their vehicles based on how gratifying a new car is to own and drive.
Porsche took top honors once again, earning 874 points out of a possible 1,000 points. Jaguar (855), BMW (854), Mercedes-Benz (853) and Audi (852) rounded out the top five spots. MINI was the highest-ranking non-premium brand in the study, earning a score of 825.
The most notable takeaway from this year’s study is the narrowing gap between premium and non-premium brands. The average APEAL score of the premium segment was 841 this year, up 1 point from last year, while the overall non-premium segment climbed 5 points to 790. Since 2006 the gap between the two segments has shrunk by 16 percent. J.D. Power attributes that shrinking margin to greater availability of high-tech vehicle systems that were previously off-limits in non-premium vehicles.
“Over the past several years, we have seen non-premium brands increasingly offer the types of in-vehicle technologies that used to be available only to premium buyers,” Stephens said. “The positive impact these technologies have on owners is more pronounced among non-premium owners, with the average APEAL score 50 points higher among those whose vehicle includes the latest technology than among those whose vehicle does not. In comparison, the gap is only 29 points between premium brand owners whose vehicle is equipped with the latest technology and those whose vehicle is not.”
In addition to being the top overall brand, Porsche finished with three vehicles ranked highest in their respective segments, tying Chevrolet and Ford for the most segment wins in this year’s study. Audi, BMW, Dodge, Mazda and MINI walked away with two wins each.