2015 Dodge Charger Stormtrooper
Imperial Dodge Chargers have entered the city. Imperial Dodge Chargers have entered the city.
Uber, the disruption-oriented car service, teamed up with Hot Wheels, the disruption-oriented small carmaking service, and unleashed a fleet of Dodge Chargers to offer free rides to Uber users. The occasion was Force Friday which, if you have kids, you were no doubt informed of in excess of a hundred times in the weeks (or perhaps months) leading up to September 4th — the day when the toys and merchandise for the upcoming film “Star Wars Episode VII: The Force Awakens” dropped.
And Uber didn’t unleash just any Dodge Chargers, but the new 2015 facelift models further customized with graphics to look like the new First Order Stormtrooper which, if you are a parent, you might as well get used to distinguishing from the old Imperial Stormtroopers and all other kinds of Star Wars-universe Stormtroopers now. In white, the Chargers already looked like Stormtroopers, and going forward that’s what we’ll think of when we see white-painted examples on the street.
Before you ask, FCA has not announced the First Order Stormtrooper as an appearance package on 2016 Dodge Chargers.
Hot Wheels Star Wars cars
The lucky Uber users who were offered rides in these Imperial Shuttles (which we assume were not stolen) between 9:00AM and 5:00PM also received an official Hot Wheels: The Force Awakens diecast car, a somewhat baffling piece of merchandising which we’re pretty sure will not be appearing in the film in any way. Let’s just say that things have changed since Kenner first rolled out the action figures for “Star Wars Episode IV: A New Hope” back in 1977, and small diecast cars that merely look like Stormtrooper helmets are now fair game for toy producers.
The Stormtrooper-themed Chargers would have been just the perfect ride for getting to FAO Schwarz’s legendary Manhattan store (as seen in the smash hit “Home Alone 2: Lost in New York”) to stock up on the very first Star Wars toys… but FAO Schwarz closed its doors this past July. No worries: there are a grand total of two Toys R Us stores in Midtown, so we assume some Uber users actually got their Star Wars swag early.