FCA tops latest Total Quality Index
Fiat Chrysler Automobiles has received the highest overall scores in Strategic Vision’s latest Total Quality Index.
Unlike the JD Power Initial Quality Study, which placed FCA brands at or near the bottom of the ranks, the TQI survey places more emphasis on customer-experience issues rather than problems. Strategic Vision claims its methods are superior, as all automakers now experience less than a half a problem per vehicle in “today’s modern and efficient” manufacturing world.
“Simply counting problems once had a place in history, but today, knowing what creates love and that which enhances the customer’s perception of quality are key to determining what is best,” said Strategic Vision president Alexander Edwards.
FCA achieved the highest corporate score for the first time in the survey’s 20-year history, with 859 points (higher is better). In close second, Volkswagen Group and General Motors both received a score of 858.
At the model level, the highest score was achieved by the MINI Cooper Roadster, followed by the Chevrolet Colorado as the first domestic leader in the standard pickup category in more than a decade. The Mazda3 sedan also received a high score, placing it atop the small-car segment.
FCA’s segment leading vehicles include the Fiat 500 and 500e, the Jeep Wrangler, and the Dodge Challenger, Charger and Durango.
“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015,” observed Strategic Vision senior VP Christopher Chaney. “Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turn-around achieved by FCA (Chrysler) company employees.”