Dodge Rolls Out New Heritage-Inspired Colors For Its Range

Dodge has added a selection of new colors to its 2017 range of vehicles, with each drawing on the brand’s heritage and giving customers to opportunity to make their vehicle’s stand out.

In total, 24 new colors are available and each has a unique name and look. Some of our personal favorites are White Knuckle, Bomber Brown, Blood Orange, Pitch Black, White Noise and Destroyer Gray.

According to head of passenger car brands for FCA North America Tim Kuniskis, “Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name. For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge.”

2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan customers are all given the chance to spec their car’s out in the new colors and shades.

The new range of colors join limited-production hues like Plum Crazy and Go Mango which Dodge recently reintroduced to its line-up.

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