Set to debut at the Woodward Dream Cruise this weekend, the models will be offered with Plum Crazy paint that echoes the original hue which was introduced in 1970. It will be available on a number of mid- and high-end Charger and Challenger models starting in September. However, buyers better get act fast as the retro color will only be available until the end of the year.
In a statement, Dodge and SRT President Tim Kuniskis said “Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy. And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”