Dodge Expands Its “1 of 1” Customization Program With New Matte Exterior Finish

dodge expands its quot 1 of 1 quot customization program with new matte exterior finish – DOC634587

As if owning a new 2015 Dodge Viper wasn’t already rewarding enough, Dodge launched the factory-customizable Viper GTC earlier this year for those who had a little extra time and money on their hands. With this program, Dodge promised buyers the ability to build a true “1-of-1” 2015 Viper GTC, with options like 8,000 exterior colors and 24,000 stripe combinations. For 2016, Dodge further ensures that these custom Viper GTCs will not only be one of a kind, but will be equally eye-catching thanks to a new available matte paint finish.

Using the paint method first introduced on the 2014 Dodge Viper Anodized Carbon in 2014, the 2016 Dodge Viper GTC will be able to have a regular matte paint finish or an exclusive metallic matte finish. Dodge didn’t say how long it takes to complete a matte paint job on the new Viper, but the current palette of existing colors takes anywhere from 145 to 160 man-hours to hand paint.

The result is that the 2016 Dodge Viper GTC is now available with double the customizable features, including 16,000 paint colors and 48,000 stripe packages, as well as 16 interior trim combinations, 11 wheel options and various packages for aero kits (seven), suspension options (four) and brake caliper colors (three).

Why it matters

Dodge now says that there are 50 million ways for buyers to customize the 2016 Dodge Viper GTC, and it promises that no two cars will be painted in the same combinations. Production of the “1-of-1” 2015 Viper GTC began in April, and the new matte finish will be ready for the 2016 Viper GTC starting in July.

2015 Dodge Viper ACR

SRT Viper

Press Release

The Dodge brand continues to expand the Viper’s exclusive production elements like never before.

Beginning with the 2016 model year production, Dodge will offer matte-finish exterior paint across the color palette making the Viper available in more than 50 million unique configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.

“The Anodized Carbon Viper was the first-ever use of this unique metallic matte exterior color by FCA and helped further the trend in automotive matte finish exteriors from the factory,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “Now, by adding 8,000 new matte finish options to our high-end, hand-built hand-painted super car, we’re continuing at the forefront of the matte paint trend by offering so many variations, colors and even a metallic finish, all of which give each “1 of 1” Viper an even more unique appearance.”

Orders for the new matte finish equipped Vipers will open at Dodge dealerships in July.

Hand-painted process brings exclusive flexibility

The individuals who hand paint the Dodge Viper are truly specialized artisans.

The Viper’s unique hand-painted process enables the flexibility to deliver industry-first custom paint options that offer unequal personalization while meeting the latest industry durability standards.

Each Viper has an extremely high quality level paint finish that ranks as one of the best in the industry. It takes between 145 to 160 man hours to prep and hand-paint the Viper body panels.

The application of the exterior paint is a detailed and intricate process, taking approximately eight hours to complete. The process starts with a base color coat followed by the application of a clear finish. After paint and clear coat, every Viper body panel is sanded smooth by hand with 1,000 grit paper and polished to a near mirror finish.

To create the new matte finish, each body panel is also sanded for a second time before the matte clear paint is applied.

Each coat application adds depth and accentuates the curvature of the Viper’s exterior design.

As a result of this unique hand-painted process, Viper is able to offer industry-exclusive finishes across its full color palette.

Stripes available across the Viper lineup

All 2016 Dodge Viper models are available with stripes. GT, GTC, GTS and ACR models offer optional ‘GTS’ stripes that run the length of the coupe from the front to rear fascia. The SRT and GTC models are available with ‘SRT’ stripes starting on the clamshell hood and making their way onto the roof and finishing on the rear hatch. Viper GTC and ACR models are available with the ACR center band and driver’s side stripe.

Nose to tail stripes are also hand painted and finished – unlike most cars that use decals – underneath the clear coat or matte clear finish coat. This results in a surface with no discernable edges to the stripe. A stripe adds 18 hours to the overall paint process.

Stripe configurations are expertly applied in the paint booth before the main body color. Only after the paint is cured, a final coat is used to ensure the stripes are an integral part of the finished product.

Exterior stripes are offered in: Black Venom, Billet Silver, Bright White, Gunmetal Pearl and Adrenaline Red or from the custom “1 of 1” color palette.

Each “1 of 1” GTC model Viper also features a personalized instrument panel badge with the customer’s chosen name to commemorate their exclusive design, satin chrome or satin black badging and fuel filler door for a more sinister appearance.

Viper GTC Customizer offers personalized online design

On the 2016 Dodge Viper “1 of 1” GTC model, the new Viper GTC Customizer offers Viper lovers the chance to design their personalized version of the only hand-built performance supercar as part of the enhanced customization program. Available at www.driveSRT.com/Viper, the Viper GTC Customizer lets enthusiasts create their own virtual-reality vision of the Dodge Viper through dynamic elements that deliver a unique online design experience.

The new matte exterior paint options will be available to view on the GTC Customizer beginning in the third quarter.

Starting inside the Design Studio of the customizer, users create their one-of-a-kind Snake from the ground up. Users can “sit” in the virtual cockpit and take an up-close tour of all 18 available trim options.

Once the design of the perfect Viper is complete, users can place the vehicle in their own lifestyle environments to preview how their custom Viper GTC will look in the real world.

Users also can share their custom supercar designs with family and friends. Images may be downloaded in various resolutions to share on social media or used as wallpaper on phones, tablets or computers. A PDF file of the image, complete with all technical information selected, can be downloaded — an especially useful tool for those ready to purchase. Designers can also share their custom Viper on the GTC Inspiration Gallery for other enthusiasts to appreciate and enjoy.

The enhanced “1 of 1” customization program is available exclusively for customer orders (not for dealer stock). No two customers can order the same configuration, including color, in the same model year.

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