Star Was is making an impressive return this December with a new movie, called The Force Awakens. Millions of fans around the world are expected to queue in front of cinemas, wanting to see their favorite characters.
Dodge wants to make the most of this passion and launches three customized muscle-cars that will be driven around Los Angeles. The team of specially wrapped Dodge vehicles will give fans the opportunity to take photos and videos with them.
A pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles will travel around the greater L.A. area, along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Star Wars and Dodge fans can track vehicle locations in real time on Twitter, using the hashtags #Dodge and #TheForceAwakens, and see the brand’s daily fan favorites on the Dodge Facebook and Instagram pages.
Lucasfilm first announced in August that it was collaborating with FCA US and six other global brands to promote “Star Wars: The Force Awakens.” In November, the Fiat brand displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armor of the First Order Legion, at the L.A. Auto Show.