Dodge cans ’15 Hellcat orders, ups 2016 allocation
Fiat Chrysler US (FCA US) will cancel as many as 900 existing orders for 2015 Dodge Hellcat models (Charger and Challenger) due to production constraints. Dodge’s production output is unable to meet the demand of existing orders placed for 2015 models before the assembly line switches over to the 2016 model year.
FCA US is uncertain as to exactly how many individual orders will be canceled, saying the “900” figure could include duplicate orders placed by potential buyers at multiple dealerships. Customers with unfilled 2015 orders will receive a voucher allowing them to purchase a 2016 model at 2015 pricing. These vouchers will be non-transferrable.
The good news for potential Hellcat buyers is that FCA is promising to increase output of the 707-horsepower monsters for the 2016 model year. According to Automotive News, production will more than double compared to the 2015 model year. “It’s not a few more; it’s a lot more,” Dodge CEO Tim Kuniskis told the outlet, promising that the build rate will more than double without suggesting a total production figure.
Total Hellcat output for 2015 surpassed 4,000 units.
The company increased output in March after warning customers that many shady dealers were taking orders and deposits for Hellcat-powered Chargers and Challengers that would likely not be produced for the 2015 model year. Dealers reportedly placed orders for more than 9,000 units by mid March.
Dodge and SRT brand chief Tim Kuniskis previously told Automotive News. “We stopped taking all Hellcat orders months ago so that we could catch up to that demand, and then we will launch the 2016s.” Despite the limited availability of the 707-horsepower Challengers and Chargers, Kuniskis suggests the Hellcat variants have successfully served as ‘halo’ models that help drive sales of standard packages. The company has sold approximately 88,000 muscle cars so far this year.