The new purple shade will be revealed on the cars this weekend at the Woodward Dream Cruise. Dodge says that Plum Crazy is one of the most highly requested colors for its cars, and has been since the color’s debut in 1970.
Order books for Plum Crazy Challengers and Chargers will open in September for those who have already purchased a car and in October for everyone else. It will only be available to order in the 2016 model year.
On the 2016 Charger, the SXT, R/T, SRT 392, Scat Pack and Hellcat can all be ordered with the special hue. For Challenger, it can be had on the STX, R/T, Shaker, Scat Pack, SRT 392 and Hellcat.
Since the Challenger and Charger returned to the market in 2006, just 11 percent of all the cars built are painted in a limited-edition hue, making them very collectable. If you look at just Plum Crazy, a scant 7,460 examples of this paint hue have left Dodge factories since 2006.