Dodge Adds “Go Mango” Heritage Color to Charger, Challenger Models

dodge adds quot go mango quot heritage color to charger challenger models – DOC669510

When it revised the Charger and Challenger in 2014, Dodge reintroduced modernized versions of its iconic, high-impact B5 Blue and Sublime Green exterior colors. The high-impact palette was again updated in 2015 to include the popular Plum Crazy, but the flashy hue was only available between September and December. In 2016, Dodge is reviving another one of its heritage colors, this time around the even more flamboyant Go Mango.

First shown at the annual Sprint Festival in Irvine, California, Go Mango will be limited to the high-end version of the Charger sedan and Challenger coupe. Specifically, customers will be able to check the color on the options list only for the SRT 392 and SRT Hellcat variants of the said cars. Dodge didn’t say how long Go Mango will be offered, but it will probably be limited to 2016-model-year vehicles. Go Mango-painted Chargers and Challengers can be ordered starting March 2016.

This high-impact color was first introduced on the 1970 Dodge Challenger, but it was also available as Vitamin C on Plymouth models. Go Mango returned in 2006 on a limited production run on Charger R/T Daytona models and was also featured on the 2016 Dodge Dart.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Passenger Car Brands at FCA. “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiast customers what they want.”

Why it matters

It’s really nice to see Dodge look back on its cool history with unique paint colors and revive high-impact hues such as Go Mango. This flashy combination of orange and red tones is more than suited to adorn the Charger and Challenger and the “Go Mango” name, which means to lose control due to excessive rage and anger, is more than suited for the bonkers Hellcat versions of the two. With Go Mango added to the palette, Challenger and Charger SRT owners can now pick between four heritage high-impact colors, an option you can’t have at Ford or GM. Hopefully Dodge will revive other high-impact colors as well. I would definitely want to see Butterscotch, Citron Yella, and even Panther Pink return on modern-day Mopars.

Dodge Challenger Hellcat

Dodge Challenger SRT Hellcat

Dodge Challenger 392 Hemi Scat Pack Shaker Plum Crazy

Dodge Challenger 392 Hemi Scat Pack Shaker Plum Crazy

Dodge Charger Hellcat

Dodge Charger SRT Hellcat

Press Release

“Plum Crazy” purple, “B5 Blue” and “Sublime” green Dodge Charger and Challenger muscle cars have recently been streaming out of FCA US’ Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country.

Now, new for spring 2016 and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately.

Go Mango was first introduced by Dodge on the iconic 1970 Challenger. Following a limited production run in 2006 on specific Charger R/T Daytona models, and more recently featured on the 2016 Dodge Dart, the next generation of the legendary and limited-edition exterior hue combines orange and red tones into a high-impact color that showcases the legendary Dodge performance attitude.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiast customers what they want.”

Go Mango is now available exclusively on the following 2016 Dodge Challenger and Charger models:

Challenger SRT 392 and SRT Hellcat – dealers orders open immediately

Charger SRT 392 and SRT Hellcat – dealers orders open immediately

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