Dodge wants to offer its clients a chance to taste the history of the brand on the current cars in range. So it decided to offer a new range of colours to resemble the old shades from the past.
Its new 2017 exterior color lineup comes with a pallet of paint names derived directly from the brand’s colorful heritage. For the most hardcore Dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand’s limited-production hues such as Plum Crazy, Sublime and Go Mango.
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from Dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017.
2017 Dodge colors pallet is inspired by old hues
Arriving to Dodge dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan will offer an array of colors that include: Redline 2K, Blu By You, Stout Brown, White Knuckle, Redline 3K, Maximum Steel Metallic, Bomber Brown, Vice White, Octane Red, Yellow Jacket, Granite, White Noise, TorRed, Olive Green, Billet, Blood Orange, Green Go, Black Onyx, Go Mango, Destroyer Gray, DB Black, Contusion Blue, Bruiser Gray and Pitch Black.